11 mar, 2021
How to Grow with Content Marketing
In this digital age, businesses need to have full digital attendance if not then you are lacking something very crucial for your business. Digital presence means that you are putting a foot in the door of your target audience and telling them ‘hey, we have got what you have been looking for’. This can be done through different advertisements on social media platforms but once a customer has reached out to your website you need to provide them with full knowledge about what you have, what your products can do and their features in order to convince them to buy what you are selling. For this you need to opt for content marketing which is a marketing strategy in itself. Here are few tips and tricks to make your content, plus when and how to deliver them.
KNOW YOUR AUDIENCE
When you are building your content you need to be aware of the social stratum of your targeted audience. It is possible that your product is for different audience and you have made your content for the other, many entrepreneurs have committed this mistake and it is always fortuitous. In order to avoid this, you should first have somewhat knowledge about the needs and wants of your potential customers. This will also predict how they will receive your product and if it will be of some use for them or not. Most importantly if they will come back to buy again or not. Once you have all this information your web content will eventually be in line with your leads.
ANSWER BEFORE BEING ASKED
Once you know your audience, you then need to answer their possible queries and concerns. First of all make sure that your website is eye-catching for your audience as this will lead them to step two which is to stir up the urge to keep scrolling and reading. While they are reading try to provide concise and relevant information through your content, as this will lead to the final step of your desire i.e. to buy your product. This is a way to engage your audience while gradually stimulating them with a thought that they really need this and they should buy your product.
Human beings always seek conformity. When your new customer will see that your previous customer was very much satisfied with your services or product then only they will be persuaded to buy whatever you are selling. Reach out to your previous customers ask them what they feel about your product and share those views on your website in the form of a small testimonial type video or written content. You can also ask your customers to review your products for your future customers. Pro tip; always be faithful regarding reviews.
KNOW YOUR TIMING
Your content should always be planned ahead of time which means that you should know that when you need to drop content and when not to. Mark your calendar in the beginning of the year, while you are marking you should first look for public holidays and the most celebrated events to come in that year. This way you will already know your deadlines and will have time to prepare a special content for your audience. Apart from that you should schedule to upload your content on some random days too so that your customers do not forget you plus you will be fulfilling their urge to read if they are keen readers and your content is written
SHARE YOUR CONTENT
Apart from social media platforms you should share your content with your previous buyers personally, you basically need to show them that you remember them and care about them and on subscribing to your newsletter they will get/have got to know about all kinds of discounts and offers before anyone else. This will increase their trust in you which will consecutively make them your loyal customers.
Marketing is a science and content marketing is its sub-domain. It is not difficult to use this marketing strategy once you know all the principles used in this. Initially you might need to mimic others while creating your content but once you know what was well received and what was totally rejected by your audience then you can be creative and build your own identity.